p br Effective Coaching for New Start-Ups ppCoaching is a specialized field of people development which can have a noticeable impact on both employee performance and the achievement of business goals, set targets and objectives. ppThe need for coaching of young entrepreneurs and start-up businesses is very important and strategic to the growth, development and sustainability of SMEs.ppHence, this book focuses on pp-What 'Coaching' really ispp-Approaches, Models and Theories pp-The Coaching Programme for New Entrepreneurs. pp-Understanding Mentoring vs. Coaching pp-Professionalism of Coachingpp-Evolution of 'Internal Coaching' and Development of People in the Workplacepp-Great Lessons for Coaches, Mentors and Trainers ppWithout a doubt, this book with research approach and case studies of United Kingdom-based businesses will help professionals 64257nd their way in the vast topic of supporting business start-ups and coaching. p