Your co-workers' resistance to new technologies can be baffling. Logical arguments can fail. If you don't do politics, you will fail. With Driving Technical Change, by Terrence Ryan, you'll learn to read users' patterns of resistance-and then dismantle their objections. Every developer must master the art of evangelizing. With these techniques and strategies, you'll help your organization adopt your solutions-without selling your soul to organizational politics.br br Finding cool languages, tools, or development techniques is easy-new ones are popping up every day. Convincing co-workers to adopt them is the hard part. The problem is political, and in political fights, logic doesn't win for logic's sake. Hard evidence of a superior solution is not enough. But that reality can be tough for programmers to overcome. br br In iDriving Technical Change Why People On Your Team Don't Act on Good Ideas, and How to Convince Them They Shouldi, Adobe software evangelist Terrence Ryan breaks do