pbippibpppp This is a gem of a book from two of the outstanding management researchers of their generation. Easy to read and entertaining, yet rigorous and comprehensive in its approach, this book will be adopted as an essential aid for students undertaking final year projects, masters dissertations, and as a primer for doctoral researchers8242 - biProfessor Graham Hooley, Aston University ppibppppFor anyone involved in developing a research project, this textbook provides an integrated, accessible and humorous account that explains why research methods are the way they are and how they do what they do.ppppUnrivalled in its nature bDoing Business Researchb addresses the research project as a whole and provides pppp- essential detail of philosophical and theoretical matters that are crucial to conceptualising the nature of methodology pp- a pragmatic guide to why things are important and how they are important pp- a huge range of things to consider that the reader can use to develop the