pbThe response from the jewelry industry to a campaign for ethically sourced gold as a case study in the power of business in global environmental politics.bppGold mining can be a dirty business. It creates immense amounts of toxic materials that are difficult to dispose of. Mines are often developed without community consent, and working conditions for miners can be poor. Income from gold has funded wars. And consumers buy wedding rings and gold chains not knowing about any of this. In iDirty Goldi, Michael Bloomfield shows what happened when Earthworks, a small Washington-based NGO, launched a campaign for ethically sourced gold in the consumer jewelry market, targeting Tiffany and other major firms. The unfolding of the campaign and its effect on the jewelry industry offer a lesson in the growing influence of business in global environmental politics. ppEarthworks planned a shame campaign, aimed at the companies' brands and reputations, betting that firms like Tiffany would not want