Digital Marketing discusses about modern marketing methods both online and offline. It speaks about the importance of digital marketing platforms. Through different chapters, the author gives a clear picture of modern marketing techniques such as Facebook Marketing, WhatsApp Marketing, Instagram Marketing, Twitter Marketing, Interactive Marketing, Mobile Marketing, Visual Marketing, Online Marketing, Search Engine Marketing, Pay-Per-Click marketing, Social Media Marketing, Customer Data Platform, etc. The book also speaks about App-based marketing, In-game mobile marketing, display advertising, Web banner advertising, frame ad traditional banner, Pop-upspop-unders, Floating ad, Expanding ad, Trick banners, News Feed Ads, Display advertising process, Text ads, Search engine marketing, Search engine optimization, Sponsored search, Social media marketing, cost per mille CPM, cost per click CPC, cost per engagement CPE, cost per view CPV, cost per install CPI.The book is designed to make D