This book explains design thinking methodology that is applied by high-performing enterprises, start-ups and organizations in developing innovative br ulli products li li technologies li li servicesli li business modelsli li marketing ideas li li processesli li spaces andli li solutions for diverse business, social, and everyday challenges.li ulbr It includes easily applicable design thinking techniques, such as br ul li HMW questions, li li personas, li li mind mapping, li li empathy mapping, li li affinity diagram, li li value-proposition canvas, li li storyboard, li li cause-and-effect diagram, li li brainstorming, li li brain dumps, li li reverse brainstorming, li li benchmarking, li li journey map, andli liprototyping.li ulbr A real-life case study is used to introduce design thinking methodology and techniques in a more practical way to a broad range of practitioners, including br ul li project managers and IT specialists, li li innovation teams, li li marketing professionals and