bEmbrace data and use it to sell and market your productsb pData is everywhere and it keeps growing and accumulating. Companies need to embrace big data and make it work harder to help them sell and market their products. Successful data analysis can help marketing professionals spot sales trends, develop smarter marketing campaigns, and accurately predict customer loyalty. iData Driven Marketing For Dummiesi helps companies use all the data at their disposal to make current customers more satisfied, reach new customers, and sell to their most important customer segments more efficiently.p ul liIdentifying the common characteristics of customers who buy the same products from your company or who might be likely to leave youli liTips on using data to predict customer purchasing behavior based on past performanceli liUsing customer data and marketing analytics to predict when customers will purchase certain itemsli liInformation on how data collected can help with merchandise planningli