pThe Web has changed the game for your customers-- and, therefore, for you. Now, iCustomerCentrici Selling, already recognized as one of the premier methodologies for managing the buyer-seller relationship, helps you level the playing field so you can reach clients when they are ready to buy and create a superior customer experience.p pYour business and its people need to be CustomerCentric--willing and able to identify and serve customers' needs in a world where competition waits just a mouse-click away. Traditional wisdom has long held that selling means convincing and persuading buyers. But today's buyers no longer want or need to be sold in traditional ways.p piCustomerCentric Sellingi gives you mastery of the crucial eight aspects of communicating with today's clients to achieve optimal results ul liHaving conversations instead of making presentations liAsking relevant questions instead of offering opinions liFocusing on solutions and not only relationships liTargeting businesspeo