bFind out how to reap the benefits of motivating and engaging the new, direct customer voiceb piThe Customer's New Voicei shows businesses how to motivate and transform directly volunteered consumer knowledge into profitable insights, enabling a new echelon of marketing relevancy, customer experience, and personalization. With a deep look at the inner workings of how a modern generation of business innovators are tapping into the fresh opportunities with the customer's new voice, this book describes how businesses are transforming inference-based predictions of purchase intent with direct consumer knowledge of their actual intentions and buying context. The result An untouchableunprecedented level of offer relevancy, experience, and personalized service levels.p pThose offers range from the most basic app model of Give me your physical location, we'll find the best Thai restaurant near you, and give you an instant coupon to a more complex model such as an Electric utility value proposi