A seminal work on how public opinion is created and shaped, Edward Bernays's 1923 classic iCrystallizing Public Opinioni set down the principles that corporations and government have used to influence public attitudes over the past century. pA primer on the then new profession of public relations counsel, iCrystallizingi elucidates the instruments and techniques that PR professionals use to mold public opinion on behalf of their client's interests. By adapting the ideas that Bernays put forth in this book, governments and advertisers have been able to regiment the mind like the military regiments the body. pThe first ever book ever written about the public relations industry, this all-new edition of iCrystallizing Public Opinioni features an introduction by Stuart Ewen, author of iPR! A Social History of Spin, All Consuming Images On the Politics of Style in Contemporary Culturei, and iCaptains of Consciousness Advertising and the Social Roots of the Consumer Culture.br