pA seminal work on how public opinion is created and shaped, Edward Bernays's classic emCrystallizing Public Opinionem set down the principles that corporations and government have used to influence public attitudes over the past century.br br A primer on the then new profession of -public relations counsel, - emCrystallizingem elucidates the -instruments and techniques- that PR professionals use to mold public opinion on behalf of their client's interests. By adapting the ideas that Bernays put forth in this book, governments and advertisers have been able to -regiment the mind like the military regiments the body.-br br The first ever book ever written about the public relations industry, this all-new edition of emCrystallizing Public Opinionem features an introduction by Stuart Ewen, author of emPR A Social History of Spin, All Consuming Images On the Politics of Style in Contemporary Cultureem, and emCaptains of Consciousness Advertising and the Social Roots of the Consumer Cu