Crisis Communication | Anthonissen Peter | Twarda

Sklep

ENbook.pl

Marka

Kogan Page

No company or organization is immune to crisis. A crisis, however, does not necessarily have to turn into a PR disaster. iCrisis Communications iprovides readers with advice on how to limit damage by acting quickly and positively. Moreover, it explains how to turn a crisis into an opportunity by communicating efficiently via a successful public relations strategy.p p iCrisis Communicationsi is a thorough guide to help prepare an organization for unexpected calamities. It provides information on accountability, planning, building corporate image, natural disasters, accidents, financial crises, legal issues, corporate re-organization, food crises, negative press, media training and risk managers.p p Contributors include Kathryn Blanchard USA Roger Bridgeman USA Willem Buitelaar The Netherlands Marianne de Bruijn The Netherlands Tom Gable USA Kathryn H Tunheim USA Jerry Hendin USA Stuart Hyslop United Kingdom Nick Leighton United Arab Emirates Thom M Serafin USA Bob Oltmanns USA Steven Pe

164.7 PLN