pemCreativity Theory, History, Practiceem offers important new perspectives on creativity in the light of contemporary critical theory and cultural history. Innovative in approach as well as argument, the book crosses disciplinary boundaries and builds new bridges between the critical and the creative. It is organised in four parts p ul liemWhy creativity nowem offers much-needed alternatives to both the Romantic stereotype of the creator as individual genius and the tendency of the modern creative industries to treat everything as a commodityli liemdefining creativity, creating definitionsem traces the changing meaning of 'create' from religious ideas of divine creation from nothing to advertising notions of concept creation. It also examines the complex history and extraordinary versatility of terms such as imagination, invention, inspiration and originalityli liemdreation as myth, story, metaphorem begins with modern re-tellings of early African, American and Australian creation myt