pstrongAlthough the benefits of this study to scholars are obvious, this thought-provoking mixture of scholarly and colloquial will enlighten inquisitive general readers, too. -- em Library Journal emstarred reviewstrongppstrongThe classic study of the creative process from the bestselling author of emFlow.emstrongppemCreativityem is about capturing those moments that make life worth living. Legendary psychologist Mihaly Csikszentmihalyi The leading researcher into 'flow states.' -- emNewsweekem reveals what leads to these moments--be it the excitement of the artist at the easel or the scientist in the lab--so that this knowledge can be used to enrich people's lives. Drawing on nearly one hundred interviews with exceptional people, from biologists and physicists, to politicians and business leaders, to poets and artists, as well as his thirty years of research on the subject, Csikszentmihalyi uses his famous flow theory to explore the creative process. He discusses such ideas as why cr