bThe Business Skills Every Creative Needs b pRemaining relevant as a creative professional takes more than creativity--you need to understand the language of business. The problem is that design school doesn't teach the strategic language that is now essential to getting your job done. iCreative Strategy and the Business of Designi fills that void and teaches left-brain business skills to right-brain creative thinkers. pInside, you'll learn about the business objectives and marketing decisions that drive your creative work. The curtain's been pulled away as marketing-speak and business jargon are translated into tools to help you p-Understand client requests from a business perspectivebr -Build a strategic framework to inspire visual conceptsbr -Increase your relevance in an evolving industrybr -Redesign your portfolio to showcase strategic thinkingbr -Win new accounts and grow existing relationships pYou already have the creativity now it's time to gain the business insight. Once you