This book is gold - Excellent introduction - I love this book - So easy to read - Absolute must-have - Buy it nowCopywriting is writing with purpose. pstrongIt's about using words to reach people and change what they think, feel and do.strongppThis easy-to-read guide will teach you all the essentials of copywriting, from understanding products, readers and benefits to closing the sale. ppIt's packed with real-life examples that will show you exactly how the ideas and techniques will work in the real world. And with dozens of useful illustrations and diagrams, iCopywriting Made Simplei shows you the ideas that other books just talk about. ppPlus there's a whole chapter of handy tips on writing ads, websites, broadcast media, direct mail, social media and print. ppiCopywriting Made Simplei is the perfect introduction to copywriting today. No wonder it hit the strong1 spotstrong in Marketing Sales at Amazon UK, Canada and Australia, and is featured on the BA Advertising course at the str