Upon its release in 2008, Matt Reeves's iCloverfieldi revitalized the giant creature, a cinematic trope that had languished for over a decade. The film addressed the attacks of September 11, 2001, trading the jingoistic rhetoric of retributive military aggression for serious engagement with personal and collective trauma. It applied the horror genre's fascination with personal stories captured by found footage to the grand violence of history. Innovative and intense, iCloverfieldi represented blockbuster filmmaking at its best. p iCloverfieldi's franchising followed the path of high-profile Hollywood properties. This volume provides the first comprehensive overview of the franchise, measuring how it steers precariously between the commercial potential, creative risks, and political challenges in Hollywood. As i10 Cloverfield Lane i2016 and iThe Cloverfield Paradoxi 2018 struggled to sustain and update the franchise's original concept, both films' strengths and weaknesses come into focu