pSuccess can be made certain not, however, by the mere possession of particular characteristics, nor by just doing particular things. pp ppYour success in life can be assured but only if you supplement your qualifications and make everything you do most effective by using continually, whatever your vocation, the art of salesmanship.pp ppLife can hold nothing but emfailureem for the ill-natured, unsociable, disgusting tramp who is known to be ignorant, lazy, shiftless, a spendthrift, a liar, and an all-around crook. Such a worthless man will make a complete failure of life because he is so emdisem-qualified to succeed.pp ppOn the other hand certain success ought to be achieved by the good-natured, intelligent, reliable man who continually wins friends the truthful man who has a fine reputation for thrift, honesty, neatness, and love for his work. He seems entirely worthy of success. Yet for reasons that baffle himself and his friends it sometimes happens that such a man is unsuccessful.