A Scientifically Proven Approach to Being More Influential with Your Patients. pEye care professionals are not trained salespeople, yet they are tasked with selling people every day. This can involve recommending prescription sunglasses to an early cataract patient, getting a glaucoma patient to be more compliant with eyedrops, or launching a promotion to sell more contact lenses. But why are some practices more successful at this than others pThis book connects the dots between how to sell and how people want to be sold to. As the title implies, this book is not strictly focused on selling in the traditional sense. Rather, it focuses on the science behind why people buy. Blending years of cutting-edge research in consumer psychology, neuroscience, and behavioral economics, this book provides a scientifically proven framework for becoming more influential and impactful with ALL your recommendations. pIn this book you'll learn strategies for ulliIncreasing revenuesliliReducing optical w