Business Travel and Tourism | Swarbrooke John | Paperback | Twarda

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Routledge

p'Business Travel and Tourism' provides a comprehensive, international overview of business tourism from both a theoretical and practical perspective. p With the use of case studies from around the world, 'Business Travel and Tourism' explores a broad range of issues, including p The global business tourism marketbr The design of business tourism facilitiesbr The role of the destination in business travel and tourismbr The social, economic, and environmental impacts of business tourismbr The ethical dimension of business tourismbr The marketing of business tourism productsbr The impact of new technologies on the business tourism marketbr How to organise successful conferences, exhibitions, and incentive travel packages pCase studies include Disneyland Paris, Hong Kong, Amsterdam RAI International Exhibition and Congress Centre, Hilton, Page and Moy Marketing, Lufthansa, Air France, and Legoland UK. p'Business Travel and Tourism' is the first text to offer a comprehensive overview of th

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