pBusiness Leadership in Turbulent Times presents an integrative methodology for decision-making that advances the notion that business success involves more than strategy.p pStrategy is an important facet but not the only determinant for success. Devising the strategy in the first place, deploying assets, following a financial model that supports the strategy, picking the right leaders, and company culture all play critical roles.p pIn this book, the authors share an approach for businesses to thrive during good and bad times. Reflecting on their diverse experiences in business and academia, they answer questions such as p p- Why do some firms become winners while others losep p- How do successful firms create and sustain valuep p- Why do firms that were once great suddenly failp pMost importantly, the authors provide a framework for senior executives to make decisions even during times of crisis.p pThe book includes an appendix of insights and predictions about the impact of COVID-19