pbThe definitive guide to deliberately designing a customer-centric organization.bppIn today's oversaturated business environment, it can be a challenge to stand out from the crowd. With everyone playing the same digital game, how do you gain an edge on your competition and keep your customers coming backppFor CX Journey Inc. founder and CEO Annette Franz, the answer is simple create a world-class customer experience on the foundation of a customer-centric culture. With her new book emBuilt to Win Designing a Customer-Centric Culture That Drives Value For Your Businessem, Annette implores leaders to transform their existing company culture and rebuild it in every way around the needs of their customers while putting employees first.ppA customer-centric culture is one in which the customer's needs and perspectives are woven into the fabric of the organization. They are, literally, at the center of every decision, conversation, action, process, and strategy. The book includes case studie