The definitive book on sensory branding, shows how companies appeal to consumers' five senses to sell products. pDid you know that the gratifying smell that accompanies the purchase of a new automobile actually comes from a factory-installed aerosol can containing new car aroma Or that Kellogg's trademarked crunch is generated in sound laboratories Or that the distinctive click of a just-opened jar of Nescaf freeze-dried coffee, as well as the aroma of the crystals, has been developed in factories over the past decades Or that many adolescents recognize a pair of Abercrombie Fitch jeans not by their look or cut but by their fragrance pIn perhaps the most creative and authoritative book on how our senses affect our everyday purchasing decisions, global branding guru Martin Lindstrom reveals how the world's most successful companies and products integrate touch, taste, smell, sight, and sound with startling and sometimes even shocking results. In conjunction with renowned research inst