bIn a book poised to become the bible of innovation, a renowned creativity expert reveals the key to the creative process-borrowing. b p As a former aerospace scientist, Fortune 500 executive, chief innovation officer, inventor, and software entrepreneur, David Kord Murray has made a living by coming up with innovative ideas. In iBorrowing Brilliancei he shows readers how new ideas are merely the combination of existing ones by presenting a simple six-step process that anyone can use to build business innovation p Defining-Define the problem you're trying to solve. p Borrowing-Borrow ideas from places with a similar problem. p Combining-Connect and combine these borrowed ideas. p Incubating-Allow the combinations to incubate into a solution. p Judging-Identify the strength and weakness of the solution. p Enhancing-Eliminate weak points while enhancing strong ones. p Each chapter features real-life examples of brilliant borrowers, including profiles of Larry Page and Sergey Brin the Goo