bAn in-depth look into the various aspects of behavioral financeb pBehavioral finance applies systematic analysis to ideas that have long floated around the world of trading and investing. Yet it is important to realize that we are still at a very early stage of research into this discipline and have much to learn. That is why Edwin Burton has written iBehavioral Finance Understanding the Social, Cognitive, and Economic Debates.ip pEngaging and informative, this timely guide contains valuable insights into various issues surrounding behavioral finance. Topics addressed include noise trader theory and models, research into psychological behavior pioneered by Daniel Kahneman and Amos Tversky, and serial correlation patterns in stock price data. Along the way, Burton shares his own views on behavioral finance in order to shed some much-needed light on the subject.p ul liDiscusses the Efficient Market Hypothesis EMH and its history, and presents the background of the emergence of behaviora