pDescribed by Kenneth Clark as 'one of the most brilliant books of art criticism that I have ever read', iArt and Illusioni is a classic study of image-making. It seeks to answer a simple question why is there such a thing as style The question may be simple but there is no easy answer, and Professor Gombrich's brilliant and wide-ranging exploration of the history and psychology of pictorial representation leads him into countless crucial areas. ppGombrich examines, questions and re-evaluates old and new ideas on such matters as the imitation of nature, the function of tradition, the problem of abstraction, the validity of perspective and the interpretation of expression all of which reveal that pictorial representation is far from being a straightforward matter. ppFirst published more than 40 years ago, iArt and Illusioni has lost none of its vitality and importance. In applying the findings of experimental science to a nuanced understanding of art and in tackling complex ideas and th