At a time characterised by constant progress and digital transformation, the business world is experiencing a revolution. Artificial intelligence (AI) is on the rise. The fascinating developments in the field of artificial intelligence have not only changed the way companies do business, but have also redefined the dynamics of commercial processes. As a key player in this development, AI offers a wealth of opportunities to optimise processes, increase efficiency and open up new horizons for data-driven decision-making.1 The term "artificial intelligence" may still sound like science fiction to many, but it has long since become reality and is shaping the business landscape. AI refers to systems that can imitate human intelligence, learn complex tasks, solve problems and even make decisions independently. In a business context, this technology is increasingly seen as an indispensable resource that is revolutionising the traditional working day and enabling companies to adapt to the dema