pbA real-world introduction to advertising design and art direction, updated and revised for today's industrybp pThe newly revised Fourth Edition of iAdvertising by Design Generating and Designing Creative Ideas Across Mediai delivers an invigorating and cutting-edge take on concept generation, art direction, design, and media channels for advertising. The book offers principles, theories, step-by-step instructions, and advice from esteemed experts to guide you through the fundamentals of advertising design and the creative process.p pWith a fresh focus on building a coherent brand campaign through storytelling across all media channels, iAdvertising by Designi shows you how to conceive ideas based on strategy, build brands with compelling advertising, and encourage social media participation. You'll also get insights from guest essays and interviews with world-leading creatives in the advertising industry. p pThe book is filled with practical case studies that show real-world applicat