The second edition of emAdvanced Issues in Partial Least Squares Structural Equation Modelingem offers a straightforward and practical guide to PLS-SEM for users ready to go further than the basics of emA Primer on Partial Least Squares Structural Equation Modelingem, 3suprdsup edition. Even in this advanced guide, the authors have limited the emphasis on equations, formulas, and Greek symbols, and instead rely on detailed explanations of the fundamentals of PLS-SEM and provide general guidelines for understanding and evaluating the results of applying the method. A single study on corporate reputation features as an example throughout the book, along with a single software package SmartPLS 4.0 to provide a seamless learning experience. The approach of this book is based on the authors' many years of conducting research and teaching methodology courses, including developing the SmartPLS software. The preparation of the book, especially this new edition, is based on the authors' desire