bThe first step-by-step guidebook for successful innovation planningb pUnlike other books on the subject, i101 Design Methods iapproaches the practice of creating new products, services, and customer experiences as a science, rather than an art, providing a practical set of collaborative tools and methods for planning and defining successful new offerings. Strategists, managers, designers, and researchers who undertake the challenge of innovation, despite a lack of established procedures and a high risk of failure, will find this an invaluable resource. Novices can learn from it managers can plan with it and practitioners of innovation can improve the quality of their work by referring to it.p