Apply psychology and behavioral science to web, UX, and graphic design pBehavioral science leader and CEO at The Team W, Inc., Susan M. Weinschenk, provides a guide that every designer needs, combining real science and research with practical examples on everything from font size to online interactions. With this book you'll design more intuitive and engaging apps, software, websites and products that match the way people think, decide and behave. p pHere are some of the questions this book will answer p ul liWhat grabs and holds attentionli liWhat makes memories stickli liWhat motivates peopleli liHow does listening to music make people feelli liHow do you engineer a decisionli liWhat line length for text is best li liAre some fonts better than othersli ul pWe design to elicit responses from people. We want them to buy something, read more, or take action of some kind. Designing without understanding what makes people act the way they do is like exploring a new city without a map resu