What it is: A nutrient-rich, green juice inspired shampoo, formulated to quench parched and dull strands with a daily dose of matcha and apple. Key benefits: - Boosts dull locks - Hydrates dry, parched hair - Protects against environmental damage What else you need to know: Be Gentle, Be Kind™ Matcha + Apple Replenishing Superfood Shampoo is the perfect addition to your everyday wellness routine. This nutrient-rich, green juice-inspired shampoo is formulated to visibly replenish dull and parched locks with a supercharged boost of vitamins and hair health ingredients. By harnessing the power of fruit and vegetable fatty acids, vitamins, and minerals, this shampoo helps to support the vibrancy and strength of hair. This SLS-free, color-safe formula won’t strip hair of moisture.