Get rid of impurities that weigh down the hair and make it look lifeless in no time with this deep cleansing shampoo. Virtue® Purifying Shampoo is a clarifying shampoo with Alpha Keratin 60ku® designed as a weekly detox for your hair.Formulated to gently remove excess oil, product residue and environmental irritants like pollution and smoke, this deep cleanser instantly removes the impurities that rob hair of vitality and shine.Formulated with the revolutionary damage-repairing protein Alpha Keratin 60ku®, this product not only deeply and gently cleanses hair, but also helps restore hair to its healthiest state. It is a revitalizing ""must have"" product for all hair types and makes both hair and scalp feel fresh and revitalized.How to use: mix an amount of shampoo the size of a fifty cent piece with a dash of water and lather between the palms of your hands. Apply to wet hair, massage into scalp and along entire length of hair and rinse well. Then work in conditioner. Use once a week