VIRTUE 6-in-1 Paste is a medium-hold styler that texturises, shapes, nourishes, protects, and adds shine to short hair. Creamy and lightweight, this does-it-all formula marries pliability with hold for short hair styles that last all day - and into the next. What Makes it Different: Virtue's proprietary Alpha Keratin 60ku® strengthens, softens, and smooths, while lightweight polymers create memory and hold, amplifying hair’s natural layers to leave it looking thicker. Fragrance: A revitalising citrus blend of flowers, greens, stimulating spearmint leaf, and bright lemon essential oils. Ideal For: - Men and women - All types of short or layered hair Product Aesthetics: A creamy break upon initial touch, which emulsifies in the fingertips to become a mix between paste and pomade. Key Claims*: - 92% of users immediately felt their style was easier to control and that hair looked healthier and more nourished - 91% of users felt hair looked more tamed without being weighed down after only