Unbreakable Blondes Highly concentrated purple shampoo cleanses, tones, and repairs while keeping hair hydrated from roots to ends. Sulfate-free formula creates a rich lather to neutralize brassiness and boost brightness after one use for all blonde, lightened, and grey hair. Where: Apply to wet hair, lather fully, and let process. When: 2-3 times per week or as often as needed to neutralize unwanted brassiness. For: All blonde, lightened, and grey hair. All Hair Types Cruelty Free Gluten Free Nut FreeT Vegan PH Balanced Directions: Apply to wet hair. Lather fully and let process for 1-3 mins. Rinse. For more intense toning, leave on hair for up to 5 minutes. Follow with No.5 Bond Mainataince Conditioner for everyday moisture or No.0 Bond Intense Moisture Mask for extra hydration.