**BLUE JEANS BY LEVI'S** The original Levi's blue jeans for men from 1873\. They are characterised by their original straight cut with a regular waist, button and zip fly and belt loops. Their style is 100% American. They have a loose fit and wide straight legs. There are five pockets. Ideal for all kinds of occasions. **CHARACTERISTICS** * Slim fit * Cotton * 5 pockets * Stretch * Regular leg * Composition: 100% cotton * Color: Blue **THE BRAND** In 1852 Levi Strauss, an immigrant from Bavaria, opened a haberdashery business in San Francisco, at the height of the California Gold Rush. His day-to-day business enabled him to identify a need among local workers: garments that could withstand anything. Together with tailor Jacob Davis he had the intuition to combine copper rivet reinforcements and an extremely tough fabric, denim: thus in 1873 the first work suit to the waist was born. Today we call that garment "blue jeans."