What it is: An extreme-volume, vegan mascara that’s smudge-resistant, long-wearing, and powered by plant-based fats. Ingredient Callouts: This product is vegan and cruelty-free. What Else You Need to Know: This 100-percent vegan formula contains a plant-based blend of waxes from olive and sunflower oils, which provide the base for extreme, vegan volume. The Fluff Brush has wavy-fiber bristles that coat each lash for fluffy, full coverage in the ultra-intense shade Trooper Black. Clinical Results: In a consumer study on 31 volunteers over 24 hours: - 100% agreed this product delivers an eye-opening effect - 97% agreed this product delivers instant volume - 97% this product remained intensely black throughout the day