Introducing ICONIC London Liquid Brow Silk Max Hold formula for fluffed, lifted, finished, and fixed brows that will wow all day. This flexible shaping wax comes in a gold ICONIC tube with a brush applicator wand, small and agile enough to ensure each hair is coated with product, and styling can be easy and precise. Theres NO crunchy finish or stiff-feeling brows here! The max-hold wax goes on with a slight white-ish pay off (ICONIC London like to use the initial colour as a guide to check all brow hairs are covered), lets you pay and shape your arches until youre happy with your look, and then dries completely clear. Whats not to love? And as if lovely, lifted brows wasnt enough, this makeup must-have also enhances, nourishes, and conditions your brows thanks to bamboo stem powder and makes them look longer, fuller and stronger thanks to its advanced vitamin peptide complex. WHY ICONIC LONDON LOVE IT Following the HUGE success of ICONIC London's best-selling Brow Silk formula they wan