Capturing the spirit of the contemporary, diverse and authentic Gucci women, Gucci Bloom Eau De Parfum is creative director Alessandro Michele's first fragrance for the house. Envisioned as a thriving garden of flowers, Bloom is created to unfold like its name. Beautiful notes of natural tuberose and jasmine leave an unexpectedly rich white floral scent on the skin. Rangoon Creeper, a plant that changes colour when it blooms, infuses a distinctive powdery, floral edge. The campaign portrays Bloom's magical ability to transport the wearer to the verdant garden that inspired this romantic scent.Fragrance Family: FloralPersonality: CrispSub Notes: White FlowerTop notes: Rangoon CreeperHeart notes: TuberoseBase notes: Jasmine bud