BAD BOY celebrates new masculinity: an ode to rebellious men who dare to follow their own path and who fight for their principles.  Bold and magnetic, BAD BOY seduces and captivates with the speed and precision of lightning. A celebration of new masculinity, it's an ode to rebellious men who dare to follow their own path and who fight for their principles. Surprising, elegant, powerful and sexy, BAD BOY is a fragrance of opposites. Light and dark elements attract and hurl together to create an energizing duality that reflects the unique and complex personality of the modern man.  BAD BOY Cobalt Eau de Parfum puts an electrifying new spin on the duality of modern masculinity–the concept that defines every BAD BOY fragrance–while celebrating the bond of brotherhood, drawing inspiration from the strength of cobalt and its powerful pigmented hue. A fusion of mineral sexiness and wild freshness, this energizing and complex Eau de Parfum shows us Bad Boy at his most elegant, inspired to