The first step to reduce frizz for a smooth, sleek and shiny look. This vegan, plant-based smoothing shampoo gently cleanses, moisturizes, softens hair, improves manageability and prevents flyaway hairs. The luxurious, foaming shampoo uses revolutionary dual-action technology to repel moisture and smooth the surface of each strand. Anti-frizz technology with plant power:- Plant Polymer Shield - An invisible polymer instantly coats hair strands and repels water, creating silicone-free protection. 99% naturally derived ingredients.*.- Botanical Smoothing Oil Blend - Contains Kalahari melon seed oil and tamanu oil. Smoothes and conditions the surface layer for suppleness and shine.Aroma:Aveda's own Pure-Fume™ aroma extracted from Australian sandalwood, bergamot, palmarosa and other pure floral and plant essences.95% naturally derived ingredients* 100% Vegan.*95% extracted from plants, non-petroleum based minerals or water, according to ISO standards.Application:1.Massage into wet hair fro