In today's economy, maximizing the performance of every employee iscritical to business survival and growth. Gen Y--sometimescalled Millennials--provides an enticing opportunity foremployers to increase their short-term profitability and create along-term competitive advantage. Almost 80 million strong, Gen Y isthe fastest growing segment in the US workforce--and nowcomprises the entire 18 to 32 demographic. Along with theirever-present cell phone and occasional backpack, Gen Y bringstremendous potential and timely skills to the workplace just ask, they'll tell you. However, Gen Y can be notoriouslydifficult to attract, retain, motivate, and develop. Gen Y's newapproach to work makes them a growing challenge or strategicopportunity--depending entirely on how you choose to employthem. pIn iY-Size Your Businessi, Jason Ryan Dorsey, The Gen YGuy, presents a step-by-step methodology for best employing Gen Ywithout investing a lot of time or money. A member of Gen Y himselfhe delivers an in