pbYour customers are your future.bp pSmartphones, social media and the internet have given customers access to more information than ever before. If your business fails them, they will switch to your competitor and never return. So how do you keep them By mapping their journeys, identifying potential hazards and reshaping your business with customer experience CX at its heart. p pFrom services to products, online to in-person, small-scale to multinational, your customers' loyalty depends on how you interact with them. iTransform Customer Experiencei is your ultimate guide to putting your customer first. Author and CX expert Isabella Villani shows how you can implement a customer strategy from planning to execution. p piTransform Customer Experiencei offers real-life insights into effective strategies for developing and implementing Customer Experience CX programs in a range of corporate, governmental and non-profit environments.p p- Shows you how to address dimensions of diversity in t