pThere's a reason today's ubiquitous pop hits are so hard to ignore--they're designed that way. emThe Song Machineem goes behind the scenes to offer an insider's look at the global hit factories manufacturing the songs that have everyone hooked. Full of vivid, unexpected characters--alongside industry heavy-hitters like Katy Perry, Rihanna, Max Martin, and Ester Dean--this fascinating journey into the strange world of pop music reveals how a new approach to crafting smash hits is transforming marketing, technology, and even listeners' brains. You'll never think about music the same way again.ppA emWall Street Journalem Best Business Bookp