pCities are key sites for the reproduction of global capitalism, and urban branding is central to this transformative dynamic. In the 21st century, cities are also being profoundly reconfigured by the deployment of many kinds of digital technologies. Both of these shifts entrain sensory bodily experiences. This digitally mediated reconfiguration of what cities feel like is what this book terms ithe new urban aesthetici. pThe book focuses on three examples of urban change in which digital technologies of different kinds were central a large scale urban redevelopment in Doha, the retrofitting of Milton Keynes to become a smart city, and the cultural regeneration of Smithfield Market into the Culture Mile in London. Each case study focusses on a different kind of digital mediation, including the computer-generated images created to sell new urban developments, smart city phone apps, and Instagram posts about particular urban places. The book identifies three versions of the new urban aest