brLuxury is in fashion and is now to be found in almost every retail, manufacturing and service sector. New terms like mass-luxury, new luxury and hyper luxury attempt to qualify luxury, causing confusion today about what really makes a luxury product, a luxury brand or a luxury company. pLuxury experts Jean-Noel Kapferer and Vincent Bastien provide the first rigorous blueprint for effectively managing luxury brands and companies at the highest level. The new edition of iThe Luxury Strategyi includes more information about digital strategy, globalization, sustainable development and why luxury brands are resilient to recessions. It analyzes in depth the essence of luxury, highlights its managerial implications and rationalizes the highly original methods - often very far from the usual marketing strategies - used to transform small family businesses such as Ferrari, BMW, Louis Vuitton, Cartier, Chanel, Armani or Ralph Lauren into worldwide successes. piThe Luxury Strategyi rationalizes