The Game to Show the Games: Inside the multi | billion dollar battle for sports on television | Wick Morgan | Keménykötésű

Áruház

ENbook.hu

Márka

Independent Cat

pESPN collects hundreds of millions of dollars in rights fees from cable subscribers, before selling a single advertisement.p pIn emThe Game to Show the Gamesem, Morgan Wick exposes how this lucrative revenue stream and the competition between media conglomerates has become a billion-dollar boon for sports leagues across the nation and the world, and how this has shaken up the rest of the television industry.p pWick's Chapter titles highlight the story p pChapter 1 Rags to Richesp pChapter 2 Follow the Leaderp pChapter 3 Printing Moneyp pChapter 4 Big Man on Campusp pChapter 5 King of Sportsp pChapter 6 All Sports are Localp pChapter 7 Fighting For Scrapsp pChapter 8 Breaking Freep pWith emThe Game to Show the Gamesem Morgan Wick has shined a light on the behind-the-scenes battles that have raged between billionaires, as they jockey for position in the high-stakes 'game' to dominate sports television.p pESPN may have begun as a plucky underdog, happy at first to braodcast local Connnec

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