pNicknamed the father of public relations, Edward Bernays 1891-1995 was a pioneer in the fields of propaganda and PR. Combining theories on crowd psychology with the psychoanalytical ideas of his uncle, Sigmund Freud, Bernays elucidated how corporations and politicians could manipulate public opinion. His seminal 1928 book, iPropagandai laid out how propaganda could be used to regiment the collective mind in a variety of areas, including government, politics, art, science and education, while his 1923 classic, iCrystallizing Public Opinioni, set down the principles that business and government have used to influence public attitudes over the past century.p piThe Edward Bernays Reader From Propaganda to the Engineering of Consenti, is the first comprehensive volume of the writings of this influential and controversial figure. In addition to featuring extended excerpts from iCrystallizing Public Opinioni and iPropagandai, this book also includes the full text of Bernays' classic 1947 ess