bTHE KEY TO UNDERSTANDING COMPANY GROWTH AND DECLINE --FROM THE UNDISPUTED EXPERT ON VALUATIONb pThroughout his storied career, Aswath Damodaran has searched for the universal key to demystify corporate finance and valuation. Now, at last, he offers the groundbreaking answer to readers everywhere. pIt turns out there is a corporate lifecycle very much like our own -- with unique stages of growth and decline. And just as we must learn to act our age, so too must companies. pBy better understanding how corporations age and the characteristics of each stage of their lifecycle, we can unlock the secrets behind any businesses behavior and optimize our management and investment decisions accordingly. pIn Aswath Damodaran's iThe Corporate Lifecyclei, readers will learn--brulliWhat markers tell where a company falls on its corporate lifecycle, and crucial insights for managers as they navigate the different stages liliWhy the shape and timing of life cycles varies across different industriesli