bbFrom the author of the award-winning iThe Master Switch, i who coined the term net neutrality--a revelatory, ambitious and urgent account of how the capture and re-sale of human attention became the defining industry of our time. brbbrbbDazzling. --iFinancial Timesi brbbrOurs is often called an information economy, but at a moment when access to information is virtually unlimited, our attention has become the ultimate commodity. In nearly every moment of our waking lives, we face a barrage of efforts to harvest our attention. This condition is not simply the byproduct of recent technological innovations but the result of more than a century's growth and expansion in the industries that feed on human attention. pWu's narrative begins in the nineteenth century, when Benjamin Day discovered he could get rich selling newspapers for a penny. Since then, every new medium--from radio to television to Internet companies such as Google and Facebook--has attained commercial viability and immen